THE ETHEREAL at ART BASEL 2025

For Art Basel Miami 2025, Ethereal partnered with Flow Brickell to curate a full week of cultural programming, transforming the newly opened property into a creative hub throughout Basel week.

The production featured a layered schedule of creative panels, a gala, fashion gatherings, wellness experiences, and the Ethereal Runway Show. We collaborated with a diverse couture designers and hosted live artists and musicians, including a live pianist performing during the runway presentation.

Throughout the week, multiple brand activations came to life across the space, unified by this year’s Tropical Royalty theme. The result was a seamless merge of art, fashion, music, and brands—set within the luxurious, modern environment of Flow Brickell and designed to reflect the energy and cultural depth of Art Basel Miami.