ABOUT US
WE ARE THE FUTURE
The Ethereal is a collective consisting of artists, entrepreneurs, and industry professionals, all dedicated to crafting multi-sensory entertainment experiences. Our productions integrate art, brands, music, and performance into high-impact runway shows, pushing designers and artists to create immersive storytelling environments.
The Ethereal is committed to true artistic expression and to democratizing creativity, making it accessible to all.
THE EXECUTIVE TEAM
With a team deeply rooted in fashion, media, music, technology and events, The Ethereal transcends being just a brand - it’s a vibrant community united by passion and a shared love for creative expression.
PAST EVENTS
2024-2026
NYFW 2025
One of the most attended NYFW Shows in February 2025. "Where history meets the future".
ART BASEL 2024
3-Days of curated art gallery & fashion show at Dua Miami. "Couture, Luxury & Entertainment".
NYFW 2024
The 2nd largest NYFW Show in September 2024. "Where fashion, art and music unite".
THE ETHEREAL GALA
An invite-only evening celebrating fashion, art, music, and innovation.
NYFW SS2026
At NYFW SS26, The Ethereal showcased digital beauty through immersive sound, visuals, and storytelling.
NYFW RETREAT 2025
A wellness event designed to connect brands and creators while sparking meaningful collaborations and relationships.
ART BASEL 2025
Couture runway show meets live music and art at newly built Flow Brickell.
ART BASEL RETREAT 2025
A wellness and beauty experience curated by The Ethereal and JetSet.
THE ETHEREAL GALA & RUNWAY SHOW 2026
An immersive evening featuring runway show, live music, technology and caviar tasting.
PILATES AND MATCHA 2026
Immersive wellness experience during NY Tech Week.
THE ETHEREAL X TESLA MANHATTAN
An exclusive night bringing together fashion, technology, music, and NYC's creative community.
THE ETHEREAL NYFW SS27
An immersive New York Fashion Week experience at Ace Hotel New York.
Snow Datsiuk
Ukrainian entrepreneur, founder of JCMS agency and artist Snow Datsiuk, who is widely recognized for her ongoing creative contributions to the music and fashion industries across the U.S. and Canada.
Founder & Creative Director
Katlyn Brown
Katlyn Brown, a creator specializing in partnership sales who works to build meaningful collaborations that drive growth and innovation blending her expertise in sales with the passion for creative design.
Partnership & Brand Activations Lead
Armaan Lakkaraju
Armaan Lakkaraju is a multidisciplinary technologist with a background rooted in technology, music, and design, he builds experiences that connect the technical and artistic realms across the U.S. and Canada.
Technical Director
Shaheer Mallick
Shaheer Mallick is a Canadian entrepreneur is a leader in brands, media, & marketing with over a decade of impact.
Business Development Lead