THE ETHEREAL at NYFW SS26
at Shift Midtown
Matilda Liang
@t_liang_t
Danny Nguyen
@dannynguyen.couture
Heira
@heiraleatherwear
Haykay
@haykay_designs
Man Made Skins
@manmadeskins
Presented by The Ethereal, this exclusive, invite-only runway experience at SHIFT Midtown during New York Fashion Week SS26 redefined the couture stage. Guests were immersed in a 360-degree screen environment that wrapped around the runway, bringing the theme of Digital Beauty to life.
The show transformed couture presentations into a multi-sensory journey, where sound, visuals, and energy elevated each designer’s collection. More than 36 brand partners joined us in building interactive activations and branded touchpoints that engaged guests throughout the evening.
This season marked our breakthrough into the couture world, blending fashion with technology and storytelling at an unprecedented scale. We’re proud to have created a platform where artistry and innovation meet — and we look forward to collaborating with more visionary couture designers in seasons to come.
36
BRAND PARTNERS
500k+
SOCIAL MEDIA REACH
200
GUESTS ATTENDED THE SHOW
THE VENUE
About
Interactive Venue in the heart of Manhattan
SHiFT Midtown is a 5,000 sq ft immersive event space in the heart of Midtown Manhattan, built for brands, agencies, and companies looking to design unforgettable experiences. With 360° projection mapping, powerful spatial audio sound, and modular design across three floors, we offer a fully customizable canvas for next-level storytelling. From private events to large-scale brand activations, SHIFT Midtown transforms ideas into immersive realities.